I want to interrogate the new aesthetic that these materials can invent to encourage architects to integrate it into their creative process. This comeback of reemployment of building materials have to create desire and therefore spotlight this waste of the new millennium. Make public - more sensitive to the aesthetic part - want to support this new process. Create enthusiasm. It is through the communication of these new aesthetics models that it can be reinstated in the same way as new materials. Today, in our society, the image is a powerful gateway, like architecture photography of glossy magazines, to communicate with the public.
In all its applications, there is a common point in this reuse manifesto, the continuity of our collective memory. The reemployment of building materials forges link between the past and the present. Indeed, there is no economic interest to import old Chinese temple’s materials in Europe, so the reuse dynamic is more realistic and workable at a local scale. Therefore, this is an opportunity to build a new circular economy in local area. More than an ecological interest, reuse allow to enhance traditional skills and culture as well as vernacular aesthetics. In a context of globalization and homogenization, we need to take the time of rediscover the landscape of locale. We are all at the origin “children of our landscapes1”.